Around the course, we have usually had one charity shot whole for each title sponsors at a par 3 hole. A player wishing to participate for the charity shot pays 1000 yen for charity, and if starting shot on that par 3 ends up on green, he wins a charity prize provided by the sponsor of that hole. For example, Mercedes-Benz has provided a sleeve of golf balls for those who make the green with the first shot, Cole Haan provided a Cole Haan travel kit.
This is one fun adding to the visibility and for the players to compete on, but something that would be definitely required.